Writing content that’s easy to scan read
Web readers don’t read much If you’re writing more than 2 or 3 paragraphs, it’s probably more than most of your readers will take in. As a web writer your job is to take what little attention the...
View ArticleDon’t hide bad news behind weak headings
If you have good news, you make your message as clear as possible. Do the same thing with bad news, for the sake of your readers. When you book a flight with Air New Zealand, they send you an email. …...
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